Brand guidelines · Humane Wildlife Removal

The Critter Ridder brand kit.

The approved logo files, colors, type, voice, and social artwork—everything an operator, printer, or designer needs to keep the name consistent.

Download full kit (ZIP) Brand guide (PDF)

Logo

The right file for every surface.

Use the full-color logo on light backgrounds and the white version on Forest, photos, and other dark surfaces. Every file below is approved artwork.

Primary · Transparent

PNG

Default for web and digital on light backgrounds.

Download

Primary · On white

JPG

Documents, email signatures, and print proofs.

Download

Primary · On cream

JPG

Warm layouts, signage, and presentations.

Download

White logo on Forest

JPG

Ready-made dark lockup for headers and covers.

Download

One color · White

PNG

Vehicles, uniforms, and any dark or photo background.

Download

One color · Forest

PNG

Single-color print, embroidery, and stamps.

Download

One color · Black

PNG

Fax, receipts, and black-only printing.

Download

Clear space

Keep a margin of at least X on every side, where X is half the logo's height. No text, edges, or graphics go inside it.

↔ XX ↔

Minimum size

The tagline needs room to stay legible. Go bigger whenever you can.

Preferred · 300px+ / 2.5in+

Digital minimum · 180px

Print minimum · 1.5in

Please don't

Don't stretch or squash

Don't rotate

Don't recolor

Don't add effects

Don't use full color on dark — use the white logo

Color

Rooted in the outdoors.

Forest and Clay lead. Cream gives everything room to breathe. Click a hex code to copy it.

Forest

HEX: #2F5D46
RGB: 47 · 93 · 70; Our anchor color. Headlines, vehicles, uniforms, and dark backgrounds. Passes AAA with white text.

Clay

HEX: #B95F3B
RGB: 185 · 95 · 59; The action color. Buttons, highlights, and accent stripes. Use bold or large text on it.

Cream

HEX: #F7F3E8
RGB: 247 · 243 · 232; Our canvas. Page backgrounds and calm space around the logo.

Sage

HEX: #A8BEA8
RGB: 168 · 190 · 168; Soft fills, icon tiles, and decorative shapes.

Tan

HEX: #D8C8AD
RGB: 216 · 200 · 173; Neutral panels and photography frames.

Sand

HEX: #EDCF96
RGB: 237 · 207 · 150; Highlights and icons on Forest backgrounds.

Ink

HEX: #203129
RGB: 32 · 49 · 41; Body text and fine detail. Use it in place of pure black.

Slate

HEX: #56665E
RGB: 86 · 102 · 94; Supporting copy, captions, and legal text.

Screen colors are a close visual match. Confirm CMYK values with a printed proof before production runs.

Balance

An approximate ratio for any layout.

Cream 50%

Forest 30%

Clay

Typography

Sturdy headlines. Friendly reading.

Display · Roboto Slab

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

SemiBold 600 · Bold 700 · ExtraBold 800. Used for headlines, numbers, and names.

Body · Source Sans 3

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

Regular 400 · Medium 500 · SemiBold 600 · Bold 700. Used for paragraphs, UI, and labels.

Display / H1

Proven name.

Heading / H2

Local ownership, with more behind it.

Eyebrow

Humane wildlife removal

Body

Practical support and a complete field-to-office platform for wildlife professionals.

04 · Voice & tone

Humane, calm, and plainspoken.

“Humane Wildlife Removal” is a promise. We solve stressful problems kindly—for homeowners and for the animals.

We are

Humane and respectful of wildlife
Practical and straight-talking
Calm, capable, and reassuring
Local and neighborly

We aren't

Gimmicky or cartoonish
Fear-driven or alarmist
Jargon-heavy
Pushy or salesy

Say this
“We'll find how they're getting in, remove them humanely, and seal it up for good.”

Not this
“Infestation emergency! Act now before it's too late!!!”

In the field

The brand, out in the world.

How the logo, palette, and type come together on the things customers actually see.

(555) 012-3456

critterridder.com

Service vehicle

Critter Ridder

@critterridder

Social avatar

Morgan Field

Owner-Operator

(555) 012-3456

morgan@critterridder.com

critterridder.com

Business card — front & back

This home is protected

Yard sign

The Critter Ridder brand kit.

The right file for every surface.

Primary · Transparent

Primary · On white

Primary · On cream

White logo on Forest

One color · White

One color · Forest

One color · Black

Clear space

Minimum size

Please don't

Rooted in the outdoors.

Balance

Sturdy headlines. Friendly reading.

Humane, calm, and plainspoken.

We are

We aren't

Ready-to-post profile artwork.

Profile image

Cover banner

The brand, out in the world.